Top Home & DIY Brands Hiring Creators: May 2026

May is when home content shifts hard into its summer setup. Patio season is in full swing. Spring cleaning is wrapping up and outdoor entertaining is taking over. Holiday brands are quietly running creator content for Q4 launches that are eight months out. The interesting story this month is not the mainstream furniture giants. It's the mid-tier brands actively building creator rosters right now: Cozey running living-room furniture content with mid-size lifestyle creators, Westwing scaling its European decor push, FlexiSpot quietly seeding standing-desk reviews, and King of Christmas already filming July's tree drops.

We're tracking verified paid partnerships across Instagram and TikTok in the Home & DIY niche over the last 30 days. Here are the brands with budget that still have room in their creator roster.

Why These Brands Matter

Every brand below has verified paid partnerships we're tracking in real time. We deliberately skipped the mass-discount giants creators already know. These are companies actively spending on creator content this month.

May is peak season for home content. Patio furniture, summer entertaining, gardening, and pre-Mother's Day decor all land at the same time. Budgets are high right now and approval cycles are shorter than at any other point in the year.

Top Home & DIY Brands by Category

Furniture & Home Decor

Furniture and home decor is the deepest sub-niche this month, with brands running across every creator size from 30K micro-decorators to 1.5M lifestyle accounts.

Wayfair

• Content Style: Two tracks running in parallel right now: indoor styling reveals (sideboards, lighting, kitchen storage) and outdoor patio season content. The "comment SHOP for the link" format is the house engagement style.
• Creator Profile: Home decor creators with dedicated room-styling content. Wayfair works across the full spread, from 30K nano-decorators with hyper-engaged audiences (some hitting 200%+ engagement on small reach) up to 1.5M lifestyle accounts. They lean into smaller creators more than most furniture brands.
• Pitch angle: The comment-to-DM format is their current playbook. Show in your pitch that you're comfortable running a "comment X for the link" hook. Outdoor patio is the live brief in May. If your audience is in northern markets where patio season is just opening, the timing is now.
• Verified partnership email: Unlock on CollabFeed

Cozey

• Content Style: Modular sofas, living-room furniture, soft-life aesthetic. Less farmhouse, more clean-modern. A 430K creator and a 280K creator both ran living-room furniture posts this month.
• Creator Profile: Mid-size lifestyle and home creators (250K to 500K range), polished interior aesthetic, urban or apartment-living context.
• Pitch angle: Cozey is smaller than Wayfair but with focused budget. Pitch a single product (the modular sofa) with a specific living-room transformation, not a generic "I love your brand" outreach. They respond best to creators whose existing aesthetic already matches their brand voice.
• Verified partnership email: Unlock on CollabFeed

Westwing

• Content Style: European home decor, considered styling, more editorial than Wayfair. Italian and German creators feature heavily.
• Creator Profile: European-based home and lifestyle creators with a polished, editorial feel. A 145K Italian decor creator landed a 15% engagement post on a home reveal this month.
• Pitch angle: Westwing rewards European-market creators specifically. If you're based in Italy, Germany, France, or the UK and your content reads more "magazine spread" than "DIY hack," you're in their lane. The pitch barrier is lower than for US-focused brands because the creator pool is smaller.
• Verified partnership email: Unlock on CollabFeed

Transformer Table

• Content Style: Convertible dining tables, space-saving furniture, transformation reveals. Content leans into the "before and after" mechanism of the table itself.
• Creator Profile: Apartment dwellers, small-space creators, mid-size lifestyle accounts (250K range). The product format is built for video so they prefer Reels and TikTok content over static posts.
• Pitch angle: Pitch a small-space transformation Reel showing the table converting through its sizes. The product does the work, your job is to set up the reveal. They convert a higher percentage of small-apartment creators than mass-furniture brands because the use case is so specific.
• Verified partnership email: Unlock on CollabFeed

FlexiSpot

• Content Style: Standing desks, ergonomic office furniture, work-from-home setup content. Less "decor," more "productivity setup."
• Creator Profile: Productivity creators, work-from-home accounts, smaller-to-mid creators (30K to 150K). Less competition than home decor in general because the niche is narrower.
• Pitch angle: If your content covers home office, productivity, or ergonomic-anything, FlexiSpot is one of the easier mid-tier home brands to land. Pitch a desk setup transformation aligned with their current spring promotion. Tech and productivity creators get faster responses than general lifestyle creators.
• Verified partnership email: Unlock on CollabFeed

Kitchen Appliances & Coffee

Kitchen appliances are a high-budget sub-niche relative to creator volume. A single appliance deal usually pays more than several decor posts, and the creator pool is smaller and more specialised.

Frigidaire

• Content Style: Induction cooktops, kitchen appliances, recipe-led product demonstration. A 54K Instagram creator ran an induction cooktop steak-pasta recipe this week with 5.5% engagement.
• Creator Profile: Food creators, recipe accounts, home cooks with a kitchen-forward feed. Mid-size accounts in the 50K to 250K range work consistently.
• Pitch angle: Frigidaire wants recipe content that subtly highlights the appliance's specific feature (Power Boost, induction speed, oven preheat). Don't pitch "I'd review your fridge." Pitch a specific recipe Reel that the appliance enables. Food creators who already shoot in their own kitchen get faster yeses than lifestyle creators.
• Verified partnership email: Unlock on CollabFeed

Kenwood

• Content Style: Stand mixers, kitchen machines, baking and pasta-making content. Heavy Italian and Mediterranean creator base. Multiple 170K-340K Italian kitchen creators are running Kenwood content this month.
• Creator Profile: Baking creators, pasta makers, Italian and southern European food accounts. Kenwood is one of the easier mid-tier appliance brands to land if you cover European baking content specifically.
• Pitch angle: If you're a European-market food creator (especially Italian, Greek, or UK), Kenwood is your fastest mid-tier appliance pitch. Lead with a recipe that uses a specific Kenwood attachment. They're running consistent content month-over-month, not one-off campaigns.
• Verified partnership email: Unlock on CollabFeed

Cuisinart

• Content Style: Cookware, kitchen appliances, healthy-cooking and family meal content. A 1M lifestyle creator and a 500K plant-based creator both ran Cuisinart cookware content this month.
• Creator Profile: Mid-to-large food creators (140K to 1M), plant-based and family meal accounts. Less appliance-specialist, more lifestyle-cooking generalist.
• Pitch angle: Cuisinart has broader creator latitude than the more specialised appliance brands. Pitch a plant-based or family-meal recipe rather than a feature demo. They reward creators with established food content over creators trying to get into food via the partnership.
• Verified partnership email: Unlock on CollabFeed

De'Longhi

• Content Style: Espresso machines, coffee equipment, morning-routine content. Premium positioning, less mass-market than the kitchen brands.
• Creator Profile: Coffee creators, morning-routine lifestyle accounts, mid-size creators (70K to 300K). Espresso enthusiasts specifically convert better than general kitchen creators.
• Pitch angle: De'Longhi cares about aesthetic and barista-style content. Pitch a morning-routine Reel that shows the espresso pull, the milk steaming, the latte art. If you're a coffee creator, the pitch is essentially about your brewing technique. If you're not, pitch a different brand.
• Verified partnership email: Unlock on CollabFeed

Cleaning & Smart Vacuums

Smart cleaning is one of the fastest-growing sub-niches in the home category. Robot vacuums, smart mops, and stick vacuums are all running heavy creator content right now, with brands across the price tier from premium (Dyson-adjacent) down to value.

BISSELL

• Content Style: Carpet cleaners, vacuum demos, pet hair and family-mess content. Real-mess "satisfying clean" videos perform better than aspirational shots.
• Creator Profile: Pet creators, family and parenting accounts, cleaning content creators (140K to 350K). Smaller cleaning creators with high engagement land BISSELL deals more often than large generalist accounts.
• Pitch angle: BISSELL wants the satisfying-clean format. Pitch a Reel showing a real mess (pet, kids, food) with the dramatic clean-up reveal. Don't pitch a styled "cleaning routine" video. They reward creators whose homes look lived-in over creators with showroom feeds.
• Verified partnership email: Unlock on CollabFeed

Shark

• Content Style: Stick vacuums, cleaning appliance demos, time-saving framing.
• Creator Profile: Cleaning creators, busy-parent and home accounts, mid-size creators (70K to 350K). Strong on TikTok specifically.
• Pitch angle: Shark is currently spending heavily on TikTok cleaning content. Pitch a "vacuum vs my actual living-room mess" Reel rather than a feature spec walkthrough. The "this much hair came out" angle is the format that's working for them right now.
• Verified partnership email: Unlock on CollabFeed

Tineco

• Content Style: Smart wet-dry vacuums, cleaning appliances, before-and-after floor reveals.
• Creator Profile: Mid-size cleaning and home creators (30K to 140K), satisfying-content accounts.

Dreame

• Content Style: Robot vacuums, smart cleaning, automated home content. The "I forgot it was running" framing is their angle.
• Creator Profile: Smart-home creators, busy parents, mid-size lifestyle accounts (115K to 132K range typical).

Tools & DIY

Crafting, paint, and home improvement tools are running surprisingly heavy creator content this month. Cricut in particular has become one of the most consistent creator spenders in the entire home category.

Cricut

• Content Style: Crafting machines, vinyl projects, custom merchandise, home crafting. A 10M creator ran a Cricut crafting Reel that pulled 2.5M views and 14% engagement this month, the biggest single Home & DIY moment of May.
• Creator Profile: Crafting creators, DIY accounts, mom and home creators across every size from 100K up to 10M. Cricut works at scale they're one of the few home brands that pays mega-creators consistently.
• Pitch angle: Cricut wants project Reels with a finished product reveal at the end. Pitch a specific seasonal project (Mother's Day cards, Father's Day shirts, summer party decor) rather than a machine walkthrough. They convert crafting-specialised creators much faster than generalist DIY creators.
• Verified partnership email: Unlock on CollabFeed

Lowe's

• Content Style: Home improvement, DIY furniture, tool demos, garden and outdoor content. Mass-mainstream but actually accessible to mid-size creators.
• Creator Profile: DIY creators, home improvement and dad creators (15K to 14M), tool reviewers, garden content. Lowe's works with a wider creator size range than most home brands.

Rust-Oleum

• Content Style: Paint and coatings, furniture flips, DIY transformations. Content is heavy on the before-and-after.
• Creator Profile: DIY furniture creators, paint and refinishing accounts, mid-size home accounts (430K typical for their featured posts).

Holiday & Seasonal

Two brands worth flagging that are running heavy creator content in May despite being holiday-coded: artificial Christmas tree brands. The reason is supply chain. Trees are filmed in spring and summer for content drops in October and November. If you have a Christmas-coded audience, May is when you pitch.

King of Christmas

• Content Style: Premium artificial Christmas trees, holiday decor, seasonal styling. Content shoots in May and June for fall release.
• Creator Profile: Holiday and Christmas decor creators, family content, home-styling accounts (10K to 400K range). They work with smaller creators than most premium home brands.

Balsam Hill

• Content Style: Artificial trees, holiday decor, French country and traditional aesthetic. Slightly higher-end than King of Christmas.
• Creator Profile: Polished home creators, French country and traditional decor accounts (110K to 390K).

What's Trending Right Now

Patio and outdoor is the live brief. Wayfair, Lowe's, and The Home Depot are all running outdoor furniture and patio content. If your audience is in markets where patio season is just opening, this is the highest-budget moment of the year for outdoor home content.

European home brands are scaling. Westwing and Kenwood are both building consistent creator content with European-based accounts. If you're a creator in Italy, Germany, France, or the UK, the European mid-tier home brands respond faster than US-focused equivalents because the creator pool is thinner.

Smart cleaning is a budget niche. BISSELL, Shark, Tineco, and Dreame are all spending on creator content right now. The "satisfying clean reveal" format outperforms the "look at this product" format across all four brands.

Christmas creators should pitch in May. Artificial tree brands like King of Christmas and Balsam Hill are filming Q4 content right now. If you have a holiday-coded audience, the lead time is exactly what you'd expect: pitch six months before the release.

Cricut is the consistent crafting spender. Of all home brands, Cricut runs the most consistent creator content month-over-month at every creator size. If you cover crafting at all, they're the lowest-friction home pitch you can make.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (April 7 to May 7, 2026). We filter for the "Home & DIY" niche and count only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed paid collaborations).

Platforms: Instagram, TikTok Data source: CollabFeed real-time tracking

All brands listed have verified paid partnerships we're tracking during this period.

What's Next

We'll refresh this list at the end of each month with the brands actively spending. Summer means peak patio, outdoor entertaining, garden and grill content, and the start of back-to-school home setup pushes from August onward.

Related posts:

• Top Home & DIY Brands Hiring Creators: March 2026
• Top Home & DIY Brands Hiring UGC Creators: February 2026
• Brands Hiring Creators Under 10K Followers
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.