Bath & Body Works – Paid Partnerships & UGC Ads

Bath & Body Works has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 3 unique creators, averaging 6.68% engagement.

3
Partnerships
3
Unique Creators
6.7%
Avg Engagement
2
Campaigns (30d)

Estimated Monthly Creator Spend

$6,334 – $12,270/month

Based on CollabFeed partnership data

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Jun 9, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Beauty / Fragrance
15.6M993.7KMay 31, 2026
TikTok
Beauty / Body Care
6.3K586May 29, 2026
Instagram
Beauty / Fragrance
13.6K298Apr 13, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 3 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 10%

Bath & Body Works's Content Niches

Beauty (100%)

More Beauty brands

Recent Creator Partnerships

Platform Distribution

Bath & Body Works runs creator campaigns on Instagram (1 posts) and TikTok (2 posts).

FAQ

Does Bath & Body Works work with influencers?

Yes. CollabFeed has tracked 3 paid partnership posts for Bath & Body Works.

What niche creators does Bath & Body Works usually hire?

Bath & Body Works is most often associated with Beauty creators based on tracked campaign distribution.

Which platform is most important for Bath & Body Works's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.