Dreft – Paid Partnerships & UGC Ads

Dreft has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Lifestyle (100%). They've worked with 1 unique creators, averaging 2.03% engagement.

1
Partnerships
1
Unique Creators
2.0%
Avg Engagement
1
Campaigns (30d)

What you could charge Dreft

$180 – $330per Reel

Based on the creator sizes Dreft typically works with

Not sure what to charge? Try our rate calculator →

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 8, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Lifestyle / Laundry Care
40.2K811Apr 8, 2026
Video thumbnail
Lifestyle brand hub Lifestyle creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
10% below niche average
Niche avg: 12%

Dreft's Content Niches

Lifestyle (100%)

More Lifestyle brands

Recent Creator Partnerships

Platform Distribution

Dreft runs creator campaigns on Instagram (1 posts).

FAQ

Does Dreft work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Dreft.

What niche creators does Dreft usually hire?

Dreft is most often associated with Lifestyle creators based on tracked campaign distribution.

Which platform is most important for Dreft's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.