HELLMANN'S – Paid Partnerships & UGC Ads
HELLMANN'S has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 2 unique creators, averaging 3.57% engagement.
2
Partnerships
2
Unique Creators
3.6%
Avg Engagement
1
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jun 15, 2026, 11:01 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Food & Beverage / Condiments | 28.2K | 616 | Jun 15, 2026 | ||||||
Food & Beverage / Condiments | 11.2K | 463 | Jun 1, 2026 | ||||||
Food & Beverage / Cooking / Condiments | 16.7K | 466 | Nov 20, 2025 |
Food & Beverage brand hub Food & Beverage creator hub Top brands by spendTop brands by engagementBrands with most creators
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 2 tracked partnerships.
Engagement vs Niche
5% below niche average
Niche avg: 8%
HELLMANN'S's Content Niches
Food & Beverage (100%)
More Food & Beverage brands
Recent Creator Partnerships
- @elissasarini·Food & Beverage·Jun 2026
- @claudiaserrano·Food & Beverage·Nov 2025
Platform Distribution
HELLMANN'S runs creator campaigns on Instagram (2 posts).
FAQ
Does HELLMANN'S work with influencers?
Yes. CollabFeed has tracked 2 paid partnership posts for HELLMANN'S.
What niche creators does HELLMANN'S usually hire?
HELLMANN'S is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for HELLMANN'S's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.