Mattel – Paid Partnerships & UGC Ads

Mattel has 1 tracked creator partnership across Instagram, TikTok and YouTube. Top content niches: Entertainment (100%). They've worked with 1 unique creators.

1
Partnerships
1
Unique Creators
N/A
Avg Engagement
1
Campaigns (30d)

Contact Mattel

Skip the social media noise. Land in their partnership inbox.

••••••••@mattel.com

Partnership inbox found

Brand social profiles
Pitch this brand

Personalized pitch based on their real campaign data.

Sign up free to generate your first pitch.

Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)

Updated Aug 10, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Entertainment / Fashion Dolls
2.8KLikes hiddenAug 10, 2026
Video thumbnail
Entertainment brand hub Entertainment creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
On par with niche average
Niche avg: 12%

Mattel's Content Niches

Entertainment (100%)

More Entertainment brands

Recent Creator Partnerships

Platform Distribution

Mattel runs creator campaigns on Instagram (1 posts).

Get more from this brand report

Upgrade to Creator to unlock everything for Mattel:

  • ✓ Verified partnership email
  • ✓ Personalized pitch template
  • ✓ Smart brand matching
Creator plan · $39 lifetime or $8/mo

FAQ

Does Mattel work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Mattel.

Does Mattel have an ambassador or affiliate program for creators?

Mattel actively runs paid creator collaborations. CollabFeed has tracked 1 sponsored post. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Mattel's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Mattel. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Mattel pay creators?

Exact fees are not public and depend on creator size, engagement, and deliverables. Use CollabFeed's free rate calculator alongside Mattel's tracked partnerships to benchmark a fair rate.

What niche creators does Mattel usually hire?

Mattel is most often associated with Entertainment creators based on tracked campaign distribution.

Which platform is most important for Mattel's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Aug 2026.