Smyths Toys – Paid Partnerships & UGC Ads

Smyths Toys has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (50%), Entertainment (50%). They've worked with 2 unique creators, averaging 6.78% engagement.

2
Partnerships
2
Unique Creators
6.8%
Avg Engagement
2
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Mar 22, 2026, 11:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Lifestyle / Toys
28.8K417Mar 22, 2026
Video thumbnail
Instagram
Entertainment / Toys
6.7K783Mar 21, 2026
Video thumbnail
Lifestyle brand hub Lifestyle creator hub Top brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 11%

Smyths Toys's Content Niches

Lifestyle (50%)Entertainment (50%)

More Lifestyle brands

Recent Creator Partnerships

Platform Distribution

Smyths Toys runs creator campaigns on Instagram (2 posts).

FAQ

Does Smyths Toys work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Smyths Toys.

What niche creators does Smyths Toys usually hire?

Smyths Toys is most often associated with Lifestyle creators based on tracked campaign distribution.

Which platform is most important for Smyths Toys's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.