Substack – Paid Partnerships & UGC Ads

Substack has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Technology (100%). They've worked with 1 unique creators, averaging 0.92% engagement.

1
Partnerships
1
Unique Creators
0.9%
Avg Engagement
0
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Jan 31, 2026, 2:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Technology / Publishing Platform
90.1K726Jan 30, 2026

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
6% below niche average
Niche avg: 7%

Substack's Content Niches

Technology (100%)

More Technology brands

Recent Creator Partnerships

Platform Distribution

Substack runs creator campaigns on Instagram (1 posts).

FAQ

Does Substack work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Substack.

What niche creators does Substack usually hire?

Substack is most often associated with Technology creators based on tracked campaign distribution.

Which platform is most important for Substack's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.