Wayfair – Paid Partnerships & UGC Ads
Wayfair has 63 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 25 unique creators, averaging 75.83% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Home Decor | 23.1K | 1.6K | Apr 27, 2026 | ||||||
Home & DIY / Home Decor | 218 | 541 | Apr 27, 2026 | ||||||
Home & DIY / Lighting | 247.2K | 3.9K | Apr 26, 2026 | ||||||
Home & DIY / Furniture & Decor | 16.9K | 454 | Apr 26, 2026 | ||||||
Home & DIY / Outdoor Decor | 245 | 549 | Apr 25, 2026 | ||||||
Home & DIY / Outdoor Furniture | 37K | 335 | Apr 25, 2026 | ||||||
Home & DIY / Outdoor Decor | 263 | 537 | Apr 24, 2026 | ||||||
Home & DIY / Outdoor Furniture | 8.8K | 336 | Apr 24, 2026 | ||||||
Home & DIY / Storage | 15.6K | 541 | Apr 22, 2026 | ||||||
Home & DIY / Furniture | 25.6K | 1.9K | Apr 22, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 63 tracked partnerships.
Wayfair's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @jasinyavanputten·Home & DIY·Apr 2026
- @farmhouse40_·Home & DIY·Apr 2026
- @nestingwithgrace·Home & DIY·Apr 2026
- @farmtotablecreations·Home & DIY·Apr 2026
- @farmhouse40_·Home & DIY·Apr 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (63 posts).
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FAQ
Does Wayfair work with influencers?
Yes. CollabFeed has tracked 63 paid partnership posts for Wayfair.
What niche creators does Wayfair usually hire?
Wayfair is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Wayfair's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.