Wella – Paid Partnerships & UGC Ads

Wella has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 2 unique creators, averaging 9.27% engagement.

2
Partnerships
2
Unique Creators
9.3%
Avg Engagement
0
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 9, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Beauty / Haircare
1.7M256.1KApr 7, 2026
Video thumbnail
Instagram
Beauty / Hair Care
22.5K715Dec 8, 2025
Video thumbnail
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
1% below niche average
Niche avg: 11%

Wella's Content Niches

Beauty (100%)

More Beauty brands

Recent Creator Partnerships

Platform Distribution

Wella runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).

FAQ

Does Wella work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Wella.

What niche creators does Wella usually hire?

Wella is most often associated with Beauty creators based on tracked campaign distribution.

Which platform is most important for Wella's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.