Woolworths – Paid Partnerships & UGC Ads

Woolworths has 11 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Food & Beverage (82%), Parenting (9%), Fashion (9%). They've worked with 11 unique creators, averaging 3.97% engagement.

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11
Partnerships
11
Unique Creators
4.0%
Avg Engagement
2
Campaigns (30d)

Estimated Monthly Creator Spend

$1,036 – $1,898/month

Based on CollabFeed partnership data

Estimated rate for this brand

$518 – $949per sponsored post

Estimate based on the creator sizes, platform mix, and market rates Woolworths tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.

How this is estimated

This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.

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••••••••@woolworths.com.au

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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)

Updated Nov 2, 2026, 8:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Groceries
72.8K1.7KNov 1, 2026
Instagram
Food & Beverage / Dairy Products
22.3K1.5KOct 20, 2026
Instagram
Food & Beverage / Food Storage
19.2K537Oct 1, 2026
Instagram
Food & Beverage / Meal Prep
25.4KLikes hiddenSep 30, 2026
Instagram
Food & Beverage / Salmon Recipe
38K660Sep 22, 2026
Instagram
Food & Beverage / Grocery
7.9K462Jun 22, 2026
Instagram
Parenting / Baby Apparel
9.8K735Mar 30, 2026
Instagram
Fashion / Kids Clothing
13K333Feb 17, 2026
Instagram
Food & Beverage / Promotional Toys
24KLikes hiddenFeb 9, 2026
Instagram
Food & Beverage / Groceries
49.3K500Nov 19, 2025

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 11 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 8%

Woolworths's Content Niches

Food & Beverage (82%)Parenting (9%)Fashion (9%)

More Food & Beverage brands

Recent Creator Partnerships

See all 11 creators Woolworths has worked with →

Platform Distribution

Woolworths runs creator campaigns on Instagram (11 posts).

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FAQ

Does Woolworths work with influencers?

Yes. CollabFeed has tracked 11 paid partnership posts for Woolworths.

Does Woolworths have an ambassador or affiliate program for creators?

Woolworths actively runs paid creator collaborations. CollabFeed has tracked 11 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Woolworths's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Woolworths. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Woolworths pay creators?

Exact fees are not public, but based on the creator sizes and engagement Woolworths typically works with, CollabFeed estimates roughly $518 to $949 per sponsored post. See the full per-post and monthly spend estimate on this page.

What niche creators does Woolworths usually hire?

Woolworths is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Woolworths's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Nov 2026.