Top Beauty Brands Hiring Creators: April 2026

Skip the mainstream spenders for a second. The more interesting story in April beauty partnerships is the middle tier. Camille Rose pulling in Kim Kardashian, Wella's TikTok push with Emilie Kiser, Dyson running the Airwrap Coanda2x campaign, Farmacy Beauty quietly working with polished mid-size creators. These are the brands with real budget that creators are not already fighting over.

We tracked verified paid partnerships across Instagram and TikTok in the Beauty niche over the last 30 days. Here are the smaller and mid-tier brands actively hiring creators right now.

Why These Brands Matter

Every brand below has verified paid partnerships we tracked in real time. We deliberately skipped the mega-mainstream names creators already know. These are the brands with budget that still have room in their creator roster.

Spring is when SPF, hydration, and summer-launch budgets land. Luxury skincare and fragrance step up for Mother's Day. Haircare brands push pre-summer styling content. If a brand is spending in April, the budget is already approved for May.

Top Beauty Brands by Category

Skincare

Skincare has the widest spread of brand sizes hiring creators right now, from K-beauty upstarts to luxury houses.

Rhode Skin

• Content Style: Minimalist skincare, lip treatments, clean editorial aesthetic. Hailey Bieber's brand keeps the visual bar high.
• Creator Profile: Gen Z and Millennial creators with polished, minimalist content. Less tutorial, more lifestyle integration.
• Pitch angle: itsmodernmillie literally made a sponsored video FOR Rhode showing creators how to make sponsored content that does not get scrolled past. That tells you exactly what they want: creators who can make branded content feel native, not ad-like.
• Verified partnership email: Unlock on CollabFeed

Farmacy Beauty

• Content Style: Clean beauty, cleansing balms, ingredient-forward skincare. Less celebrity halo than Rhode, more product-led.
• Creator Profile: Skincare enthusiasts with mid-size audiences, clean-beauty creators. urshaynesss (358K followers) ran a Farmacy partnership focused on the cleansing balm this month.
• Pitch angle: Farmacy is smaller than the mass-market brands but has real budget. A focused pitch on a specific product (Green Clean cleansing balm, Honeymoon Glow) lands better than "I'd love to try your products."
• Verified partnership email: Unlock on CollabFeed

La Mer

• Content Style: Luxury skincare, Rejuvenating Eye Cream, aspirational lifestyle positioning.
• Creator Profile: Mid-to-large creators with a polished, luxury aesthetic. cjshepjr's post paired La Mer eye cream with champagne and spa-day content.
• Pitch angle: Luxury brands pay more per post than mass market. La Mer wants content that reads like a magazine spread, not a product demo. Lead with your aesthetic, not your reach.
• Verified partnership email: Unlock on CollabFeed

Medicube

• Content Style: K-beauty skincare, device-based routines, Booster Pro Pink Edition, Zero Pore mud mask. Heavy emphasis on tech-enabled skincare.
• Creator Profile: K-beauty enthusiasts, skincare tech creators, multilingual creators (they partner with Spanish, English, and Korean speakers).
• Pitch angle: Active on both Instagram and TikTok. shoptoday's Medicube TikTok was flagged as "sponsored by Amazon" which means they are running through Amazon's creator program too. Multiple paths to pitch: direct, through Amazon Associates, or through YesStyle.
• Verified partnership email: Unlock on CollabFeed

Klairs

• Content Style: K-beauty skincare via YesStyle, soft-glow aesthetic, discount code integration (e.g., CRAZY16 at YesStyle).
• Creator Profile: K-beauty creators, affiliate-heavy content, mid-size accounts. The YesStyle affiliate path is one of the lowest-friction ways to land a Klairs partnership.
• Pitch angle: Klairs partnerships often go through YesStyle's creator program rather than direct. If you want to land them fast, apply to YesStyle first and pitch Klairs through there.

ROUND LAB

• Content Style: Birch juice moisturizing sunscreen, tone-up SPF, Olive Young integration. Very tuned to spring and summer SPF content.
• Creator Profile: K-beauty creators, SPF-focused skincare accounts, smaller-to-mid creators. Not ultra-competitive to land right now.
• Pitch angle: Spring is exactly when ROUND LAB ramps SPF campaigns. If you already cover Korean beauty or sunscreen content, pitch a tone-up SPF Reel aligned with their Olive Young set promotion.

Haircare

Haircare is where a few of the biggest creator moments of the month happened. Camille Rose landed Kim Kardashian. Dyson's Airwrap campaign hit 2.3M views. Wella put Emilie Kiser on the Ultimate Repair line.

Camille Rose

• Content Style: Natural haircare, Moisture Milk, Curl Maker, textured and curly hair focus. Family-integrated content works well for them.
• Creator Profile: Textured hair creators, curl content, family and mom creators. They work at every scale, from mega-celebrity to mid-size natural-hair accounts.
• Pitch angle: Kim Kardashian's Camille Rose TikTok with her daughter hit 2.4M views this month. That is the halo. Below her there is still a lot of room for mid-size textured-hair creators to pitch, especially around curl care and kids' natural hair content.
• Verified partnership email: Unlock on CollabFeed

Wella

• Content Style: Ultimate Repair Miracle Hair Rescue, protective leave-in, "busy mom" framing. Salon-grade-at-home positioning.
• Creator Profile: Mid-to-large creators, mom and lifestyle accounts with haircare in the mix, polished production.
• Pitch angle: emiliekiser's Wella TikTok hit 1.7M views with 15% engagement this month. Wella is spending heavily on TikTok repair content. Pitch a before/after hair-damage transformation, not a generic brand shoutout.

Dyson

• Content Style: Airwrap Coanda2x, hair styling transformations, emotional/cinematic TikTok storytelling.
• Creator Profile: Large creators with cinematic production, hair styling content, "soft life" aesthetic. asallah.kamel's Dyson post leaned fully into cinematic mood rather than tutorial.
• Pitch angle: Dyson wants production value. Their campaigns skew emotional and visual, not functional demo. If your content looks like a commercial, pitch them. If it looks like a GRWM vlog, pitch someone else.
• Verified partnership email: Unlock on CollabFeed

Kérastase

• Content Style: Luxury haircare, salon-grade treatments, glossy hair content.
• Creator Profile: Polished hair content creators, mid-to-large accounts, salon-quality aesthetic.
• Verified partnership email: Unlock on CollabFeed

Styling Tools

Styling tools have fewer active brands than skincare but bigger average budgets. A single device deal is usually worth multiple skincare posts.

Shark

• Content Style: SilkiPro Straight, FlexStyle, hair styling tool demos. Time-saving and "busy lifestyle" messaging.
• Creator Profile: Hair transformation content, busy-mom and lifestyle creators, mid-to-large accounts on TikTok. miaristaino (952K followers) ran a SilkiPro campaign this month.
• Pitch angle: Shark is spending heavily on TikTok right now. Pitch a time-saved transformation ("styled my hair in 4 minutes") rather than a feature walkthrough. That framing matches how their campaigns already perform.
• Verified partnership email: Unlock on CollabFeed

Wahl

• Content Style: Senior 2.0 Clipper (barber-facing), Wahl Wellness Be Radiant face and body trimmer (consumer/female), Target retail integration.
• Creator Profile: Professional barbers (parker_thabarber, 230K followers) and female lifestyle creators pitching the wellness line (targetfanatic, 701K followers).
• Pitch angle: Wahl is running two distinct creator tracks: pro grooming for barbers and wellness/body trimming for women. Pick the lane that matches your audience and pitch one specific product, not the brand in general.

Men's Grooming

Men's grooming is underserved on the creator side relative to brand spend. If you reach a male audience, this is the least competitive pitch category in beauty.

Old Spice

• Content Style: Deodorant, body wash, men's grooming, pomade. Humor-led positioning with branded hook lines. The "Lawn Ranger" limited edition was a big April push.
• Creator Profile: Male creators with humor or lifestyle content. They work across scale, from mid-size creators (ben_reid_) up to mega-creators (adamw, 22M followers on TikTok).
• Pitch angle: Old Spice wants male-audience creators who can make the branded humor feel organic. Lead with your male audience composition, not raw follower count. They responded to sbmowing's mowing-themed "Lawn Ranger" tie-in, which shows they reward creators who build content around the brand's current campaign.

Gillette

• Content Style: GilletteLabs Body Razor, men's shaving routines, pre-date grooming content.
• Creator Profile: Male lifestyle creators, dating-adjacent content, grooming-routine creators.

Luxury Makeup

Luxury makeup brands pay more per post and care more about aesthetic than reach. Two active this month worth pitching:

Natasha Denona

• Content Style: High-end palettes, GRWM content, Sephora partnerships.
• Creator Profile: Mid-size beauty creators with a glossy, smooth finish aesthetic. meryy.berry's Natasha Denona GRWM leaned into the smooth/glowy visual.
• Verified partnership email: Unlock on CollabFeed

Yves Saint Laurent

• Content Style: Lovenude Blusher, lip products, fragrance crossover, editorial European aesthetic.
• Creator Profile: High-end, fashion-forward creators. diana_mengyan's YSL post was a "double date in Milano" moment, which is exactly the YSL content energy.
• Verified partnership email: Unlock on CollabFeed

Fragrance

Fragrance creators are one of the most underserved content niches relative to the amount brands are spending.

Kilian

• Content Style: Niche luxury fragrance, Angels' Share, date-night and evening positioning. Sephora-stocked but boutique energy.
• Creator Profile: Fragrance creators, lifestyle creators, evening aesthetic content.
• Verified partnership email: Unlock on CollabFeed

Paco Rabanne

• Content Style: Invictus, masculine fragrance, fitness/winning archetype ("Train to win, smell victorious").
• Creator Profile: Male lifestyle creators, fitness-adjacent content, mid-size accounts (jonnypace44 at 135K hit 9.37% engagement).

What's Trending Right Now

K-beauty keeps scaling in the mid-tier. Medicube, Klairs, ROUND LAB, Arencia, and TonyMoly were all active this month. Western creators with K-beauty positioning are landing brands that would not respond to a generic skincare pitch.

Luxury skincare is spending for Mother's Day. La Mer, Kérastase, YSL, Kilian are all hiring in April for campaigns that will drop in early May. If you cover luxury lifestyle content, pitch Mother's Day angles now.

Men's grooming is the least competitive beauty niche for creators. Old Spice is running big campaigns, Gillette is launching the Body Razor, Wahl is hiring barbers. Male creators who focus on grooming have more brand options and faster response rates than female skincare creators.

Haircare tools are having a moment. Shark, Dyson, and Wahl all ran notable TikTok campaigns in April. A single tool deal is usually worth multiple skincare posts in payout, and the pitch barrier is lower because there are fewer creators positioning for tool content specifically.

TikTok dual-platform briefs are up. CeraVe, Aveeno, Medicube, Camille Rose, Dyson, Wella all ran on both TikTok and Instagram. A pitch that offers both formats will outperform a single-platform proposal.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (March 20 to April 19, 2026). We filtered for the "Beauty" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period.

What's Next

We'll publish the May 2026 Beauty report next month. Summer means more SPF campaigns, festival makeup, and body care launches.

Related posts:

• Top Beauty Brands Hiring Creators: March 2026
• Top Fashion Brands Hiring Creators: March 2026
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.