Amazon – Paid Partnerships & UGC Ads
Amazon has 67 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (42%), Technology (21%), Lifestyle (10%). They've worked with 55 unique creators, averaging 5.89% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Accessories | 28.8K | 427 | Apr 17, 2026 | ||||||
Fashion / Footwear | 85.1K | 3.4K | Apr 15, 2026 | ||||||
| TikTok | Home & DIY / Cleaning Gadgets | 744 | 3 | Apr 14, 2026 | |||||
Fashion / Apparel | 64K | 2.9K | Apr 14, 2026 | ||||||
Technology / E-commerce | 77.2K | 1.8K | Apr 4, 2026 | ||||||
Fashion / Bags | 913.7K | 18.1K | Apr 1, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 67 tracked partnerships.
Amazon's Content Niches
More Fashion brands
Recent Creator Partnerships
- @rakshinda_shaikh·Fashion·Apr 2026
- @vishal_porwal·Fashion·Apr 2026
- @gerardo.nicola.na·Home & DIY·Apr 2026
- @vishal_porwal·Fashion·Apr 2026
- @rishiudapurkar·Technology·Apr 2026
Platform Distribution
Amazon runs creator campaigns on Instagram (64 posts) and TikTok (3 posts).
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FAQ
Does Amazon work with influencers?
Yes. CollabFeed has tracked 67 paid partnership posts for Amazon.
What niche creators does Amazon usually hire?
Amazon is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for Amazon's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.