Amazon – Paid Partnerships & UGC Ads

Amazon has 79 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (37%), Technology (22%), Lifestyle (16%). They've worked with 62 unique creators, averaging 6.23% engagement.

79
Partnerships
62
Unique Creators
6.2%
Avg Engagement
5
Campaigns (30d)

Estimated Monthly Creator Spend

$22,200 – $41,135/month

Based on CollabFeed partnership data

Estimated rate for this brand

$4,440 – $8,227per sponsored post

Estimate based on the creator sizes, platform mix, and market rates Amazon tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.

How this is estimated

This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.

Use the rate calculator

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Jun 25, 2026, 8:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Home & DIY / Kitchen
81.6K1.7KJun 25, 2026
TikTok
Technology / E-commerce
14.1K542Jun 24, 2026
Instagram
Technology / E-commerce
86.2K1.9KJun 23, 2026
Instagram
Food & Beverage / Grocery Delivery
12.9K368Jun 9, 2026
TikTok
Technology / Advertising
1.8K64Jun 4, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 79 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 10%

Amazon's Content Niches

Fashion (37%)Technology (22%)Lifestyle (16%)

More Fashion brands

Recent Creator Partnerships

Platform Distribution

Amazon runs creator campaigns on Instagram (68 posts) and TikTok (11 posts).

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FAQ

Does Amazon work with influencers?

Yes. CollabFeed has tracked 79 paid partnership posts for Amazon.

Does Amazon have an ambassador or affiliate program for creators?

Amazon actively runs paid creator collaborations. CollabFeed has tracked 79 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Amazon's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Amazon. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Amazon pay creators?

Exact fees are not public, but based on the creator sizes and engagement Amazon typically works with, CollabFeed estimates roughly $4,440 to $8,227 per sponsored post. See the full per-post and monthly spend estimate on this page.

What niche creators does Amazon usually hire?

Amazon is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for Amazon's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Jun 2026.