H&M Beauty – Paid Partnerships & UGC Ads

H&M Beauty has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 1 unique creators, averaging 4.49% engagement.

1
Partnerships
1
Unique Creators
4.5%
Avg Engagement
1
Campaigns (30d)
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 27, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Beauty / Makeup
50.8K2.2KApr 15, 2026
Video thumbnail
Instagram
Beauty / Hair & Skincare Tools
27.3KLikes hiddenJan 1, 2026
Video thumbnail
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
6% below niche average
Niche avg: 11%

H&M Beauty's Content Niches

Beauty (100%)

More Beauty brands

Recent Creator Partnerships

Platform Distribution

H&M Beauty runs creator campaigns on TikTok (1 posts).

FAQ

Does H&M Beauty work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for H&M Beauty.

What niche creators does H&M Beauty usually hire?

H&M Beauty is most often associated with Beauty creators based on tracked campaign distribution.

Which platform is most important for H&M Beauty's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.