Melissa & Doug – Paid Partnerships & UGC Ads

Melissa & Doug has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Lifestyle (100%). They've worked with 1 unique creators, averaging 17.90% engagement.

1
Partnerships
1
Unique Creators
17.9%
Avg Engagement
0
Campaigns (30d)

What you could charge Melissa & Doug

$180 – $330per Reel

Based on the creator sizes Melissa & Doug typically works with

Not sure what to charge? Try our rate calculator →

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Nov 25, 2025, 2:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Lifestyle / Toys
3.5K580Nov 24, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
6% above niche average
Niche avg: 12%

Melissa & Doug's Content Niches

Lifestyle (100%)

More Lifestyle brands

Recent Creator Partnerships

Platform Distribution

Melissa & Doug runs creator campaigns on Instagram (1 posts).

FAQ

Does Melissa & Doug work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for Melissa & Doug.

What niche creators does Melissa & Doug usually hire?

Melissa & Doug is most often associated with Lifestyle creators based on tracked campaign distribution.

Which platform is most important for Melissa & Doug's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.