SHEIN – Paid Partnerships & UGC Ads

SHEIN has 1020 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (95%), Home & DIY (4%), Beauty (1%). They've worked with 708 unique creators, averaging 14.41% engagement.

1020
Partnerships
708
Unique Creators
14.4%
Avg Engagement
10
Campaigns (30d)
Budget estimates are hidden for affiliate-heavy brands because open programs and code-driven partnerships can inflate post volume without reflecting true sponsored spend.

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 1, 2026, 2:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Beauty / Perfumes
2.2KLikes hiddenApr 30, 2026
Instagram
Fashion / Clothing
7K511Apr 30, 2026
Instagram
Fashion / Clothing
8.2K494Apr 30, 2026
Instagram
Fashion / Apparel
9.1K473Apr 30, 2026
Instagram
Fashion / Apparel
80.1K2.7KApr 30, 2026
Instagram
Fashion / Kids Clothing
7K550Apr 30, 2026
Instagram
Fashion / Beachwear
40.8K2.4KApr 30, 2026
Instagram
Fashion / Swimwear
26.6K1KApr 30, 2026
Instagram
Fashion / Women's Clothing
8.5KLikes hiddenApr 30, 2026
Instagram
Fashion / Plus Size Clothing
28.4K2.6KApr 30, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 1020 tracked partnerships.

Engagement vs Niche
On par with niche average
Niche avg: 11%

SHEIN's Content Niches

Fashion (95%)Home & DIY (4%)Beauty (1%)

More Fashion brands

Recent Creator Partnerships

Platform Distribution

SHEIN runs creator campaigns on Instagram (1000 posts) and TikTok (20 posts).

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FAQ

Does SHEIN work with influencers?

Yes. CollabFeed has tracked 1020 paid partnership posts for SHEIN.

What niche creators does SHEIN usually hire?

SHEIN is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for SHEIN's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.