SHEIN – Paid Partnerships & UGC Ads

SHEIN has 1021 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (95%), Home & DIY (4%), Beauty (1%). They've worked with 708 unique creators, averaging 14.42% engagement.

1021
Partnerships
708
Unique Creators
14.4%
Avg Engagement
6
Campaigns (30d)
Budget estimates are hidden for affiliate-heavy brands because open programs and code-driven partnerships can inflate post volume without reflecting true sponsored spend.

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 9, 2026, 11:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Fashion / Apparel
3.9K2KMay 9, 2026
Instagram
Fashion / Accessories
25.8K1.2KMay 8, 2026
Instagram
Fashion / Trendy Clothing
19.3K1.2KMay 7, 2026
Instagram
Fashion / Clothing
1.8K735May 7, 2026
Instagram
Fashion / Kids Clothing
12.1K690May 7, 2026
Instagram
Fashion / Fast Fashion
17.3K832May 7, 2026
Instagram
Fashion / Plus Size Clothing
29.3K1.9KMay 6, 2026
Instagram
Fashion / Clothing
11.9K696May 6, 2026
Instagram
Fashion / Trendy Clothing
32K1.2KMay 6, 2026
Instagram
Fashion / Clothing
10.6K525May 6, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 1021 tracked partnerships.

Engagement vs Niche
1% above niche average
Niche avg: 11%

SHEIN's Content Niches

Fashion (95%)Home & DIY (4%)Beauty (1%)

More Fashion brands

Recent Creator Partnerships

Platform Distribution

SHEIN runs creator campaigns on Instagram (1000 posts) and TikTok (21 posts).

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FAQ

Does SHEIN work with influencers?

Yes. CollabFeed has tracked 1021 paid partnership posts for SHEIN.

What niche creators does SHEIN usually hire?

SHEIN is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for SHEIN's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.