Vaseline – Paid Partnerships & UGC Ads
Vaseline has 12 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 8 unique creators, averaging 2.98% engagement.
12
Partnerships
8
Unique Creators
3.0%
Avg Engagement
1
Campaigns (30d)
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Apr 30, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Beauty / Skin Care | 8K | 56 | Apr 30, 2026 | |||||
| TikTok | Beauty / Skincare | 1.1K | 41 | Feb 4, 2026 | |||||
| TikTok | Beauty / Skincare | 2.1K | 45 | Feb 4, 2026 | |||||
Beauty / Lipcare | 15.6K | 892 | Feb 3, 2026 | ||||||
| TikTok | Beauty / Skincare | 4M | 9.3K | Feb 2, 2026 | |||||
Beauty / Skincare | 94.8K | 1K | Jan 5, 2026 | ||||||
Beauty / Skincare | 76.3K | 704 | Dec 25, 2025 | ||||||
Beauty / Skincare | 66.7K | 1.5K | Dec 24, 2025 | ||||||
Beauty / Skincare | 34.3K | 655 | Nov 28, 2025 | ||||||
Beauty / Skincare | 153.8K | 3.6K | Nov 25, 2025 |
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 12 tracked partnerships.
Engagement vs Niche
8% below niche average
Niche avg: 11%
Vaseline's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @billboard·Beauty·Apr 2026
- @billboard·Beauty·Feb 2026
- @billboard·Beauty·Feb 2026
- @hollymarston·Beauty·Feb 2026
- @billboard·Beauty·Feb 2026
Platform Distribution
Vaseline runs creator campaigns on Instagram (8 posts) and TikTok (4 posts).
FAQ
Does Vaseline work with influencers?
Yes. CollabFeed has tracked 12 paid partnership posts for Vaseline.
What niche creators does Vaseline usually hire?
Vaseline is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Vaseline's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.