Top Entertainment Brands Hiring Creators: March 2026

Entertainment is broader than most creators think. It's not just movies and music - toys, board games, streaming services, live events, and audiobooks are all spending on creator content. LEGO is the most active, but the real surprise is how many toy and game brands are actively hiring.

We tracked verified paid partnerships across Instagram and TikTok in the Entertainment niche. These brands are spending on creator content right now.

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. Entertainment brands tend to have seasonal spikes around launches, holidays, and events, but many run creator campaigns year-round.

If you create content around toys, gaming, movies, music, or pop culture, this is your niche. And because fewer creators think of "entertainment" as a pitching category, there's less competition than fashion or beauty.

Top Entertainment Brands by Category

Toys & Collectibles

Toys dominate entertainment. Family and parenting creators are the obvious fit, but adult collector content is growing fast.

LEGO

• Content Style: Build reveals, stop-motion, unboxing, licensed sets (Gundam, Star Wars, etc.)
• Creator Profile: Family creators, AFOL (Adult Fan of LEGO) community, stop-motion creators
• Pitch angle: The most active entertainment brand we track. They work with creators at every level, from massive family channels to niche AFOL accounts. Pitch around specific sets or themes.
• Verified partnership email: Unlock on CollabFeed

Moose Toys

• Content Style: Kids toy reveals, unboxing, pretend play content
• Creator Profile: Family and parenting creators, kids content
• Pitch angle: Their Moose Games division runs separately too. They want fun, kid-friendly content that shows the play experience.

Hasbro

• Content Style: Action figures, board games, branded toy lines (Furby, Transformers)
• Creator Profile: Family creators, nostalgia content, collector communities
• Pitch angle: Hasbro runs across multiple sub-brands (Furby, HOT WHEELS adjacent). Pitch to the specific brand line, not "Hasbro" generically.

HOT WHEELS

• Content Style: Car reveals, track builds, collector content
• Creator Profile: Car enthusiasts, collector communities, family content
• Pitch angle: Collector content and kid play content both work. The nostalgia angle is strong with adult audiences.
• Verified partnership email: Unlock on CollabFeed

Squishmallows

• Content Style: Collection reveals, haul content, new releases
• Creator Profile: Collector community, Gen Z lifestyle
• Pitch angle: Massive collector community. If you already collect, showing genuine excitement beats a scripted ad.

Jakks Pacific

• Content Style: Licensed toys, Disney figures, kids playsets
• Creator Profile: Family creators, Disney content
• Pitch angle: They do a lot of licensed product (Disney, Nintendo). If you cover any of those franchises, there's overlap.
• Verified partnership email: Unlock on CollabFeed

Smyths Toys

• Content Style: Toy retailer partnerships, unboxing, product reviews
• Creator Profile: UK/EU family creators
• Pitch angle: Retailer brand - they want content that drives store traffic. Reference specific products available at Smyths.
• Verified partnership email: Unlock on CollabFeed

Streaming & TV

Streaming services are some of the biggest spenders in entertainment. Every new show or movie launch means a creator campaign.

Disney / Disney+

• Content Style: Show launches, movie premieres, theme park tie-ins, family content
• Creator Profile: Family entertainment, Disney adults, pop culture
• Pitch angle: Active across Disney, Disney+, and multiple sub-accounts. They run campaigns for every major release. Pitch around specific upcoming titles.
• Verified partnership email: Unlock on CollabFeed

Paramount+

• Content Style: New show launches, franchise content (Star Trek, Yellowstone universe)
• Creator Profile: Pop culture creators, franchise-specific content
• Pitch angle: They invest in creator campaigns around every major premiere.
• Verified partnership email: Unlock on CollabFeed

Netflix

• Content Style: Show reactions, binge recommendations, premiere coverage
• Creator Profile: Entertainment commentators, reaction content
• Pitch angle: Netflix and its family account both run campaigns. They want authentic reactions and recommendations, not scripted ads.
• Verified partnership email: Unlock on CollabFeed

Amazon Prime Video

• Content Style: Show launches, movie premieres, franchise content
• Creator Profile: Pop culture, entertainment commentary
• Pitch angle: Amazon runs creator campaigns through both Prime Video and MGM Studios. If you cover sci-fi, action, or thriller content, they have a deep library.
• Verified partnership email: Unlock on CollabFeed

Lifetime

• Content Style: Movie premieres, holiday specials, reality TV
• Creator Profile: Lifestyle creators, women's entertainment
• Pitch angle: Underserved niche - fewer creators pitch Lifetime specifically, so less competition.
• Verified partnership email: Unlock on CollabFeed

NBC Entertainment

• Content Style: Show launches, live events, pop culture moments
• Creator Profile: Entertainment news, pop culture commentary
• Pitch angle: Their TikTok hit 232K views. They're investing in short-form creator content around their programming.

Univision

• Content Style: Spanish-language programming, telenovelas, music shows
• Creator Profile: Latinx creators, Spanish-language content
• Pitch angle: Strong reach (491K views on one post). If you create Spanish-language entertainment content, they're actively spending.

Movies & Film

Warner Bros.

• Content Style: Movie premieres, franchise content, trailer reactions
• Creator Profile: Film critics, pop culture creators
• Pitch angle: They run campaigns around every major release. Pitch when you see a trailer drop.
• Verified partnership email: Unlock on CollabFeed

Paramount Pictures

• Content Style: Movie launches, premiere events
• Creator Profile: Film content, entertainment commentary
• Pitch angle: Separate from Paramount+ streaming. Focus on theatrical releases.
• Verified partnership email: Unlock on CollabFeed

IMAX

• Content Style: Premium cinema experience, "see it in IMAX" content
• Creator Profile: Film enthusiasts, cinema experience content
• Pitch angle: They want content that sells the IMAX experience, not just the movie. Focus on the format.
• Verified partnership email: Unlock on CollabFeed

88 Films

• Content Style: Cult classics, Blu-ray collector editions, horror/genre films
• Creator Profile: Film collectors, horror enthusiasts, physical media fans
• Pitch angle: Niche but passionate audience. If you cover physical media or horror films, they're approachable.

Music & Audio

Audible

• Content Style: Audiobook recommendations, "what I'm listening to" content, commute routines
• Creator Profile: Book lovers, lifestyle creators, commuter content
• Pitch angle: One of the most active audio brands. They work with a wide range of creators, not just book reviewers. Any "daily routine" creator can pitch an Audible integration.
• Verified partnership email: Unlock on CollabFeed

Spotify

• Content Style: Playlist curation, artist discovery, podcast promotion
• Creator Profile: Music taste makers, podcast creators
• Pitch angle: They run campaigns around new features and artist launches. If you create music discovery content, pitch around specific campaigns.
• Verified partnership email: Unlock on CollabFeed

Gibson

• Content Style: Guitar reveals, musician content, gear reviews
• Creator Profile: Musicians, guitar enthusiasts
• Pitch angle: Premium instrument brand. They want aspirational content from real musicians.
• Verified partnership email: Unlock on CollabFeed

Fender

• Content Style: Guitar and bass content, learning music, gear showcases
• Creator Profile: Musicians at all levels
• Pitch angle: Fender invests in beginner-friendly content too. If you're learning guitar and documenting the journey, that's an angle.

BandLab

• Content Style: Music production, beat making, collaboration
• Creator Profile: Independent musicians, producers, beat makers
• Pitch angle: Free music production platform - they want content that shows what you can create with their tools.
• Verified partnership email: Unlock on CollabFeed

Gear4music

• Content Style: Instrument reviews, gear comparisons, music production
• Creator Profile: Musicians, gear reviewers
• Pitch angle: Online music retailer. Product review and comparison content works best.
• Verified partnership email: Unlock on CollabFeed

Board Games & Puzzles

The OP Games

• Content Style: Licensed board games (Disney, Harry Potter), game night content
• Creator Profile: Board game creators, family game night content
• Pitch angle: Licensed games mean they work with both gaming and franchise-specific creators.

Moose Games

• Content Style: Family board games, party games
• Creator Profile: Family content, game night creators
• Pitch angle: Part of the Moose Toys family. Fun, family-friendly game night content is what they want.

Gamely Games

• Content Style: Party games, social games
• Creator Profile: Social content, party and gathering creators
• Pitch angle: Smaller brand, more likely to respond to pitches. Show your audience having fun with their games.
• Verified partnership email: Unlock on CollabFeed

Ravensburger

• Content Style: Puzzles, strategy games, family games
• Creator Profile: Puzzle content, cozy lifestyle, family activities
• Pitch angle: Puzzles are a cozy content niche with growing audiences. Show the process, not just the finished product.

Books & Publishing

Wattpad

• Content Style: Story recommendations, reading challenges, BookTok style content
• Creator Profile: BookTok creators, young adult fiction
• Pitch angle: Two TikTok posts hit 5.1M and 1.7M views. They invest heavily in TikTok. If you're on BookTok, they're spending.
• Verified partnership email: Unlock on CollabFeed

Boldwood Books

• Content Style: Book reveals, reading recommendations, cozy reading content
• Creator Profile: BookTok, Bookstagram, cozy readers
• Pitch angle: Independent publisher actively working with creators. More approachable than the big publishers.
• Verified partnership email: Unlock on CollabFeed

NetGalley

• Content Style: ARC (advance reader copy) reviews, "what I'm reading" content
• Creator Profile: Book reviewers, early reader community
• Pitch angle: Platform for advance copies - they want content that drives sign-ups and reviews.
• Verified partnership email: Unlock on CollabFeed

Live Events & Experiences

Dave & Buster's

• Content Style: Arcade content, dining experiences, group outings
• Creator Profile: Lifestyle creators, date night and group activity content
• Pitch angle: One of their TikToks hit 234K views. They want content that makes people want to go. Group outing and date night angles work.
• Verified partnership email: Unlock on CollabFeed

Cirque du Soleil

• Content Style: Show reveals, behind-the-scenes, audience reactions
• Creator Profile: Lifestyle creators, arts and entertainment
• Pitch angle: Premium live entertainment. They want awe-inspiring content. If you can capture reactions, that's your pitch.
• Verified partnership email: Unlock on CollabFeed

Hallmark

• Content Style: Cards, gifts, seasonal events, emotional moments
• Creator Profile: Lifestyle, parenting, holiday content
• Pitch angle: Active across Hallmark and Hallmark+. They run year-round, not just holidays. Milestone moments (birthdays, Mother's Day, etc.) are always relevant.
• Verified partnership email: Unlock on CollabFeed

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What's Trending Right Now

Based on what we tracked:

TikTok drives the biggest numbers in entertainment. Just Dance hit 30.7M views, Wattpad hit 5.1M, and Neosabers hit 1.7M. The reach potential on TikTok for entertainment content is massive.

Toys aren't just for family creators. LEGO, collectibles, and action figures have huge adult collector communities. Adult unboxing and review content is a growing space.

BookTok is real money. Wattpad and Boldwood Books are actively spending on book content creators. If you review books on TikTok, brands are paying.

Music brands are underserved. Gibson, Fender, BandLab, Gear4music - musicians rarely think of themselves as "creators" but these brands need content. If you play an instrument and create content, there's almost no competition.

Gaming content overlaps everywhere. Board games, video games, arcade brands - if you do gaming content, pitch across all three sub-categories.

Methodology

This report uses CollabFeed's tracking of Instagram and TikTok sponsored posts in the Entertainment niche. We tracked verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked. These are brands actively spending on creator content.

What's Next

We'll keep tracking entertainment partnerships and publish updated reports. Spring brings movie season, summer concert campaigns, and new toy launches.

Related posts:

• Top Beauty Brands Hiring UGC Creators: March 2026
• Top Food & Beverage Brands Hiring UGC Creators: March 2026
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.