Amazon – Paid Partnerships & UGC Ads

Amazon has 141 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Fashion (44%), Technology (25%), Lifestyle (13%). They've worked with 104 unique creators, averaging 4.86% engagement.

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141
Partnerships
104
Unique Creators
4.9%
Avg Engagement
24
Campaigns (30d)

Estimated Monthly Creator Spend

$47,592 – $90,648/month

Based on CollabFeed partnership data

Estimated rate for this brand

$1,983 – $3,777per sponsored post

Estimate based on the creator sizes, platform mix, and market rates Amazon tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.

How this is estimated

This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.

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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)

Updated Nov 8, 2026, 5:52 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
YouTube
Home & DIY / Outdoor Entertaining
230Nov 7, 2026
YouTube
Fashion / Amazon Fashion
743Nov 4, 2026
YouTube
Fashion / Tights
3032Nov 4, 2026
Instagram
Fashion / Leggings
1960Nov 3, 2026
YouTube
Lifestyle / Product Reviews
2.6K49Nov 3, 2026
Instagram
Fashion / Workwear
1581Nov 3, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 141 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 9%

Amazon's Content Niches

Fashion (44%)Technology (25%)Lifestyle (13%)

More Fashion brands

Recent Creator Partnerships

See all 104 creators Amazon has worked with →

Platform Distribution

Amazon runs creator campaigns on Instagram (96 posts), YouTube (29 posts) and TikTok (16 posts).

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FAQ

Does Amazon work with influencers?

Yes. CollabFeed has tracked 141 paid partnership posts for Amazon.

Does Amazon have an ambassador or affiliate program for creators?

Amazon actively runs paid creator collaborations. CollabFeed has tracked 141 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Amazon's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Amazon. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Amazon pay creators?

Exact fees are not public, but based on the creator sizes and engagement Amazon typically works with, CollabFeed estimates roughly $1,983 to $3,777 per sponsored post. See the full per-post and monthly spend estimate on this page.

What niche creators does Amazon usually hire?

Amazon is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for Amazon's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Nov 2026.