ASOS – Paid Partnerships & UGC Ads
ASOS has 8 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (100%). They've worked with 4 unique creators, averaging 3.76% engagement.
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates ASOS tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Clothing | 32.8K | Likes hidden | May 17, 2026 | ||||||
Fashion / Casual Wear | 27.6K | Likes hidden | Apr 23, 2026 | ||||||
| TikTok | Fashion / Dresses | 10.8K | 682 | Apr 2, 2026 | |||||
Fashion / Apparel | 37.9K | Likes hidden | Mar 30, 2026 | ||||||
Fashion / Apparel Haul | 31.9K | Likes hidden | Mar 16, 2026 | ||||||
Fashion / Windbreakers | 33.1K | Likes hidden | Mar 11, 2026 | ||||||
Fashion / Retail | 103.2K | 898 | Dec 5, 2025 | ||||||
Fashion / Full Outfit | — | Likes hidden | Nov 26, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 8 tracked partnerships.
ASOS's Content Niches
More Fashion brands
Recent Creator Partnerships
- @itsmissshellie·Fashion·May 2026
- @itsmissshellie·Fashion·Apr 2026
- @tatlafata·Fashion·Apr 2026
- @itsmissshellie·Fashion·Mar 2026
- @itsmissshellie·Fashion·Mar 2026
Platform Distribution
ASOS runs creator campaigns on Instagram (7 posts) and TikTok (1 posts).
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FAQ
Does ASOS work with influencers?
Yes. CollabFeed has tracked 8 paid partnership posts for ASOS.
Does ASOS have an ambassador or affiliate program for creators?
ASOS actively runs paid creator collaborations. CollabFeed has tracked 8 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is ASOS's partnership or influencer contact email?
CollabFeed has a verified partnership contact for ASOS. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does ASOS pay creators?
Exact fees are not public, but based on the creator sizes and engagement ASOS typically works with, CollabFeed estimates roughly $2,504 to $4,635 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does ASOS usually hire?
ASOS is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for ASOS's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated May 2026.