ASOS – Paid Partnerships & UGC Ads
ASOS has 11 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Fashion (100%). They've worked with 7 unique creators, averaging 1.64% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates ASOS tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| YouTube | Fashion / Summer Outfits | 462.5K | 417 | Jul 14, 2026 | |||||
| YouTube | Fashion / Clothing | 284K | 1.4K | Jul 13, 2026 | |||||
| YouTube | Fashion / Summer Outfits | 512.3K | 445 | Jul 13, 2026 | |||||
Fashion / Clothing | 32.8K | Likes hidden | May 17, 2026 | ||||||
Fashion / Casual Wear | 27.6K | Likes hidden | Apr 23, 2026 | ||||||
| TikTok | Fashion / Dresses | 10.8K | 682 | Apr 2, 2026 | |||||
Fashion / Apparel | 37.9K | Likes hidden | Mar 30, 2026 | ||||||
Fashion / Apparel Haul | 31.9K | Likes hidden | Mar 16, 2026 | ||||||
Fashion / Windbreakers | 33.1K | Likes hidden | Mar 11, 2026 | ||||||
Fashion / Retail | 103.2K | 898 | Dec 5, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 11 tracked partnerships.
ASOS's Content Niches
More Fashion brands
Recent Creator Partnerships
- @henryjwade·Fashion·Jul 2026
- @cocoflo·Fashion·Jul 2026
- @katiepeake·Fashion·Jul 2026
- @itsmissshellie·Fashion·May 2026
- @itsmissshellie·Fashion·Apr 2026
Platform Distribution
ASOS runs creator campaigns on Instagram (7 posts), YouTube (3 posts) and TikTok (1 posts).
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FAQ
Does ASOS work with influencers?
Yes. CollabFeed has tracked 11 paid partnership posts for ASOS.
Does ASOS have an ambassador or affiliate program for creators?
ASOS actively runs paid creator collaborations. CollabFeed has tracked 11 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is ASOS's partnership or influencer contact email?
CollabFeed has a verified partnership contact for ASOS. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does ASOS pay creators?
Exact fees are not public, but based on the creator sizes and engagement ASOS typically works with, CollabFeed estimates roughly $141 to $261 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does ASOS usually hire?
ASOS is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for ASOS's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Jul 2026.