Goodwill – Paid Partnerships & UGC Ads

Goodwill has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (100%). They've worked with 2 unique creators, averaging 7.10% engagement.

2
Partnerships
2
Unique Creators
7.1%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 7, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Fashion / Secondhand Clothing
32127May 6, 2026
Instagram
Fashion / Thrift Shopping
23.9K1.1KNov 18, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
3% below niche average
Niche avg: 11%

Goodwill's Content Niches

Fashion (100%)

More Fashion brands

Recent Creator Partnerships

Platform Distribution

Goodwill runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).

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FAQ

Does Goodwill work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Goodwill.

What niche creators does Goodwill usually hire?

Goodwill is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for Goodwill's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.