H&M – Paid Partnerships & UGC Ads
H&M has 38 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Fashion (97%), Beauty (3%). They've worked with 34 unique creators, averaging 5.79% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates H&M tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Clothing | 13.6K | 481 | Sep 22, 2026 | ||||||
Fashion / Clothing | 1.3M | Likes hidden | Sep 17, 2026 | ||||||
Fashion / Clothing | 115.9K | 6.5K | Sep 9, 2026 | ||||||
Fashion / Menswear | 12.4K | Likes hidden | Sep 2, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 38 tracked partnerships.
H&M's Content Niches
More Fashion brands
Recent Creator Partnerships
- @itsmikaylanicole·Fashion·Sep 2026
- @sophfloyd·Fashion·Sep 2026
- @itstyoliver·Fashion·Sep 2026
- @maierlaura·Fashion·Aug 2026
- @lilychee·Fashion·Jul 2026
Platform Distribution
H&M runs creator campaigns on TikTok (20 posts) and Instagram (18 posts).
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FAQ
Does H&M work with influencers?
Yes. CollabFeed has tracked 38 paid partnership posts for H&M.
Does H&M have an ambassador or affiliate program for creators?
H&M actively runs paid creator collaborations. CollabFeed has tracked 38 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is H&M's partnership or influencer contact email?
CollabFeed has a verified partnership contact for H&M. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does H&M pay creators?
Exact fees are not public, but based on the creator sizes and engagement H&M typically works with, CollabFeed estimates roughly $985 to $1,884 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does H&M usually hire?
H&M is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for H&M's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Sep 2026.