Maybelline – Paid Partnerships & UGC Ads
Maybelline has 37 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Beauty (100%). They've worked with 35 unique creators, averaging 5.20% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Maybelline tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
Use the rate calculatorMaybelline creator program
Maybelline runs a creator program: Lorealistar (L'Oréal's Creator Club).
- How to apply
- Submit an application on your region's Lorealistar site (global, US, Benelux and other regional instances); L'Oréal reviews the profile and approves.
- Requirements
- Eligible countries only, via the regional sites. Follower minimum not stated on the global page.
- What the program offers
- Rewards-based, not cash: earn stars, redeem exclusive products, get featured on official brand channels, access to events and mentorship, first access to new products.
- Regions
- Multiple markets through regional sites (global, US, Benelux and others)
The rate estimate above is a market benchmark for sponsored posts by creators of the size Maybelline works with, not a record of what Maybelline paid. Labeled partnerships can include gifted deals.
Verified Sep 2026 against the official page. Third-party application forms are not listed.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Makeup | 33.5K | 2.8K | Sep 23, 2026 | ||||||
| YouTube | Beauty / Makeup | 1.4K | — | Sep 22, 2026 | |||||
Beauty / Foundation | 30.6K | 362 | Sep 19, 2026 | ||||||
| YouTube | Beauty / Makeup | 79.2K | 4.9K | Sep 11, 2026 | |||||
| YouTube | Beauty / Makeup | 1.2K | 5 | Sep 8, 2026 | |||||
Beauty / Makeup | 64.6K | 2.1K | Sep 5, 2026 | ||||||
Beauty / Makeup | 17K | 375 | Sep 5, 2026 | ||||||
| YouTube | Beauty / Makeup | 24.5K | 1.7K | Sep 3, 2026 | |||||
Beauty / Makeup | 395.1K | 4.5K | Sep 3, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 37 tracked partnerships.
Maybelline's Content Niches
More Beauty brands
Recent Creator Partnerships
- @shwetavijaynair·Beauty·Sep 2026
- @lyannakea·Beauty·Sep 2026
- @makeupbyevelin8373·Beauty·Sep 2026
- @clarymaciel_·Beauty·Sep 2026
- @shivangi.msharma·Beauty·Sep 2026
Platform Distribution
Maybelline runs creator campaigns on Instagram (27 posts), YouTube (8 posts) and TikTok (2 posts).
FAQ
Does Maybelline work with influencers?
Yes. CollabFeed has tracked 37 paid partnership posts for Maybelline.
Does Maybelline have an ambassador or affiliate program for creators?
Yes. Maybelline runs a creator program, Lorealistar (L'Oréal's Creator Club) (checked Sep 2026). Requirements: Eligible countries only, via the regional sites. Follower minimum not stated on the global page. Compensation: Rewards-based, not cash: earn stars, redeem exclusive products, get featured on official brand channels, access to events and mentorship, first access to new products. The official application page is linked in the creator program section on this page.
What is Maybelline's partnership or influencer contact email?
We do not have a verified partnership email for Maybelline yet. This page updates as new contact details are detected. In the meantime you can see which creators they have worked with and reach those creators directly.
How much does Maybelline pay creators?
Exact fees are not public, but based on the creator sizes and engagement Maybelline typically works with, CollabFeed estimates roughly $3,310 to $6,286 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Maybelline usually hire?
Maybelline is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Maybelline's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Sep 2026.